Reposition to unleash the power of news channels

N. Bhaskara Rao (Old/Bargain), It offers a overview of news scene with specific analysis as to why news television channels have not acquired mass, as if – seeing is no longer believing ! or that more is not merrier ! This book raises many contentious issues and provokes a larger debate. Written by a doyen of media and communication research in India, this book is almost encyclopaedic. Many sections in this book could be an independent book by themselves and is also the reason for many issues are left open ended. For, these are themselves and is also the reason for many issues are left open ended. For, these are on-going issues fast unfolding.